Trade Show Staff Training

Introduction:

• Course Objectives

Module 1

• Pre-Show Preparation
• Prepare for Physical Issues
• Developing a Great Elevator Speech
• Setting up a Schedule
• Connect with Attendees
• Knowledge Check

Module 2

• Booth Characteristics and Set-Up (I)
• Stand Out
• Create a Booth Manual/Checklist
• Technology
• Scout a High Traffic Area
• Knowledge Check

Module 3

• Booth Characteristics and Set-up (II)
• Signage
• Match Your Brand
• Private Area
• Focus on a Message
• Knowledge Check

Module 4

• During the Show (I)
• Company Objectives
• Highlighting Your Product
• Do Something Memorable
• Social Media
• Knowledge Check

Module 5

• During the Show (II)
• Classic Do’s and Don’ts
• Gamification
• Walk the Floor
• Keep the Distractions Away
• Knowledge Check

Module 6

• Qualifying Visitors
• Know the Answer
• Engage with Qualifying Questions
• Body Language
• Listening Skills
• Knowledge Check

Module 7

• Engaging the Right People
• Prospects
• Time Wasters (Catch and Release)
• Press
• Competitiors
• Knowledge Check

Module 8

• The Rules of Engagement (I)
• Start With an Open-Ended Question
• Record all Prospect Information
• Be Specific with Your Message
• Get a Commitment
• Knowledge Check

Module 9

• Rules of Engagement (II)
• Having a Welcoming Environment
• The Dos and Don’ts of Business Cards
• Observational Skills
• When Not in the Booth
• Knowledge Check

Module 10

• After the Show
• Review Information and Rank Your Leads
• Follow Up with Your Leads
• Send Information Promptly
• Lessons Learned
• Knowledge Check

Assessment

• Post-Test