Entrepreneurship

Why This Course?

This course is designed for aspiring business owners and innovators who are ready to transition from an idea to a sustainable, profitable venture.

While the path of an entrepreneur is “full of risks,” it is also the primary vehicle for “achieving your dreams.” This workshop provides the strategic roadmap necessary to navigate those risks and build a solid foundation for success. We move beyond the excitement of a new idea into the practical mechanics of business planning, competitive analysis, and successful marketing. By the end of this course, you will have a clear understanding of how to minimize the inherent dangers of a startup and maximize your potential for long-term growth.

Introduction: 

• Course Objectives

Module One:

• Decide On the Type of Business
• Is It Feasible?
• What Are Your Interests?
• Do You Have The Experience?
• Are You An Expert
• Knowledge Check

Module Two:

• What Is The Market/Competition Like?
• Is The Venture Lucrative?
• Is There Competition?
• How Can You Set Yourself Apart From The Competition?
• How Is The Customer Prospect?
• Knowledge Check

Module Three:

• Basics of Starting a Business
• Decide On a Name
• Legal Structure of Business
• Register the Business
• Choose a Location
• Hire an Accountant
• Knowledge Check

Module Four:

• Create a Business Plan
• What Should Be Included In The Business Plan?
• Gather Documentation
• Develop Business Plan Outline
• Draft Business Plan
• Knowledge Check

Module Five:

• Get Financing
• Contact Organizations for Guidance
• Decide the Type of Financing
• Shop Around
• What to Do Once Approved
• Knowledge Check

Module Six:

• Hire Employees
• Develop Job Description(S)
• Advertise Positions
• Interview Candidates
• Select Candidates
• Knowledge Check

Module Seven:

• Training Employees
• Teach Company Culture
• Implement Actual Training For The Position
• Provide Feedback
• Offer Additional Training, If Necessary
• Knowledge Check

Module Eight:

• Market the Business
• Traditional Marketing
• Create a Website
• Social Media
• Networking Groups
• Knowledge Check

Module Nine:

• Run the Business
• Procurement
• Sell! Sell! Sell!
• How to Manage Cash Flow
• Budgeting
• Knowledge Check

Module Ten:

• Grow the Business
• Offer More Products / Services
• Open another Location
• Franchise Opportunities
• Scoring Large Contracts
• Knowledge Check

Assessment:

• Post-Test